Statistics -  one word that fills a lot of math students with dread, well it did me anyway.

But for your website, a statistics package can be the most valuable tool in evaluating the effectiveness of both your website and your marketing activities.

Statistics can be a simple as monitoring the visitors a page has right upto a full package that monitors where your visitors come from(both on the internet and geographically), how they are browing your website(which browser OS etc.), what pages they visit plus lots of other invaluable information.

Using all of this information you can evaluate how effective your website is, for example you can track the visitor path and see if and how they get to the sales or checkout for your site or ensure that your site is viewable to as many people visiting your site as possible. You can even track how many people came to your site through a PPC campaign and monitor how many of them turned into a positive action(a sale or a contact).

So statistics and analytics dont have to be scary, they can be a very effective tool for your website, they are simple to add and more than worth the time/cost involved in implementing.

There are lots of packages available including some free so please feel free to get in touch and see which options may be best for your website.